ethnography Lab

The first thing ethnography is going to teach you is that we live in many micro-cultures with particular rules and languages. If you want to achieve outstanding results, you will have to master the local language(s)! Therefore, ethnography teaches you to get to know your customers as real human beings, not merely as data points. 

 

Leading companies such as Google, Microsoft, Samsung, IKEA, etc. use ethnography as a methodology for solving big challenges. Ethnography helps them find out WHAT and WHY something influences their products and services.

 

Our goal is to help you make smarter products, to humanize your jobs and businesses and to create sustainable systems of collaboration and communication between different parties. 

 

With ETHNO-LAB we want to create space both for companies and ethnography experts who can contribute to the lab. We offer training, team building and consulting sessions.